The case for personalised skincare

What’s personalised skincare?

Personalised skincare is skincare that’s tailored to your unique skin type, concerns and goals.

It considers your skin needs, goals and sensitivities, as well as your environment and health. At It’s Tenille, I also consider your lifestyle and your ongoing skincare budget (because a product isn’t right for you if you don’t have time to use it or can only afford to buy it once).

The good stuff

No more guesswork

Say ta-ta to wasting money on products that might work. Personalised skincare removes the trial-and-error, so you're using skincare products that actually suit your skin.

See better results faster

When your skincare routine is chosen based on what your skin needs and your specific  concerns, you’ll see improvements faster.

You’ll save time and money

Instead of buying products based on a recommendation from someone with a different skin profile or picking up a flashy serum at Myer, you’re buying products because they balance and protect your skin specifically.

Great skincare doesn’t mean expensive skincare. Skincare products, like most products, are accessible across different budget tiers. At It’s Tenille, there are accessible products (up to $40), moderately priced products (up to $80) and premium products (above $80). Some of the best products are in our accessible tier, like the CeraVe SA Smoothing Cleanser and  Bioderma Sensibio H2O Micellar Water. They’re exceptional skincare products, and both are under $30.  

Works with your lifestyle

Whether looking for a three-step routine or a self-care champ who loves a skincare ritual, personalised skincare adapts to your vibe.

Addresses your unique skin needs

Skin is personal. There’s no one-size-fits-all. Generic recommendations don’t always account for sensitivities, climate or lifestyle. Personalised skincare puts your skin’s needs at the centre of all recommendations (where they should be).

The prickly bits (and some workarounds)

Can be pricey

Whether it's a consultation, a personalised skincare program or custom-formulated products, personalisation can cost more upfront (but often saves you money in the long run).

Solution: You don’t have to spend big to get personalised skincare. Some skin professionals only offer expert recommendations that fit your budget (like me, hi!).

Investing in an individualised routine once saves you from spending hard earned dollars searching for something that works.

Skin changes over time

Personalised skincare isn’t one-and-done. Stress, hormones, seasonal changes and nutrition (like eating too many emotional support icy poles - me, I’m talking about me) can all throw your skin off balance.

Solution: Check in with your skin regularly. Having a trusted skincare resource to help tweak your routine is the secret sauce.

Beware of “personalised” gimmicks

Not all personalised skincare is actually personalised. Some brands slap “custom” on products when really, they're just suggesting their bestsellers.

Solution: Do a little digging. If a brand's "custom" routine is just their most popular products in a cute box, it's not really personalised. If you haven’t had a skin analysis do not add to cart.

Look for professionals who assess your skin and make recommendations based on that assessment. This could be through a face-to-face or video consultation, a phone call or online quiz.

Too many options can be overwhelming

With so many ways to get skincare recommendations, it can feel like a lot.

Solution: Keep it simple. If you’re unsure where to start, opt for a one-on-one consultation or a trusted skincare quiz with real expert input. You don’t need to DIY it alone.

Personalised skincare is totally worth it when done right. A little guidance (and the right skin professional in your corner) makes all the difference.

But where do I start?

There are a few ways to get your hands on personalised skincare, depending on how much time, effort and money you want to invest.

Professional consultations

A dermatologist, aesthetician, dermal therapist or skincare coach can assess your skin and make recommendations based on your skin type, concerns and goals. Perfect if you want a just-for-you routine.

Personalised skincare programs

Through It’s Tenille, I create personalised skincare programs that include a consultation, personalised morning and nighttime routines, product recommendations that suit your skin, lifestyle and budget, and easy to follow step-by-step instructions on when and how to use your products.

As an independent skincare coach, I don’t receive commissions from any skincare developers. I endorse products through a strict product selection protocol that includes things like developer and ingredient research, clinical study results analysis, personal testing and in some cases volunteer product testing.

I think every product should earn its place on your skin and in your routine, and this protocol ensures I can confidently recommend products knowing what’s in them, how they feel and perform on the skin, and how they’ll best fit into your life and routine.

Start your personalised skincare program today.

AI-powered tools

AI tools can help narrow down products based on your skin type and concerns. Many AI-powered tools recognise language patterns, rather than analyse your skin needs and lifestyle, so you’ll need to do a little research on any recommended products to make sure they’re a good match for your skin.

Custom-formulated skincare

If you’re major (in the best way), some brands offer bespoke serums and creams mixed based on skin tests or DNA analysis. Very fancy, very (very) expensive.

Trial and error (the hard way)

You can read labels, research ingredients and test different products until you find what works. Not exactly personalised, but if you love research and product testing this may be the option for you.

At the end of the day, your skin is as gorgeous and unique as you are and your skincare should be too. Whether you go all-in with a personalised program or just want a few expert picks, the right advice makes all the difference.

And when you need a hand? Get in touch.

Tenille Hellier is the founder of It’s Tenille, an online personalised skincare service based in Adelaide. A certified skincare coach, Tenille built her practice on the idea that skincare should be as simple as possible for consumers. Her personalised skincare programs and product recommendations are based on her rigorous product selection protocol because Tenille believes every product should earn its place in your routine. Book a free 15-minute skin chat with Tenille to figure out the right next step for your skin.

You can find Tenille on Instagram, Facebook and Substack. She’s not cool enough for TikTok.